[nonostantement #133] - travel influencers / rapha / the implosion of bonapetit

Now with MORE neon signs!

Aug 23, 2020

Hi, I am Joele Lucherini - I live in Barcelona and I am the guy agencies and companies call whenever they need to step up their game on the Internet - branding, advertising, content… you name it, we got it ;)
As a soundtrack to this mail you could listen to this Tommy Guerrero album - perfect for these lazy summer days.
As you may know, you can now offer me a virtual coffee here to show your support for nonostantement.

KMNF-01R Nathan Road Neon Fantasy

#PEOPLE

[Video] - When a band plays instruments made of TVs or air fans, you can bet they are from Tokyo.
Speaking of Japan, did you know that in that country compulsory waist measurements are taken yearly and, if you are considered above the recommended size, you will be referred on for nutritional and exercise advice? Now you do know!
[Video] - This girl made a video that became viral a couple of weeks ago, now she’s back with “Travel influencers be like:”, making fun of #TravelIsLife people. I met for work my share of characters like the ones in the video and I find this portrait… so authentic!

#PHOTOGRAPHY

A collection of beautiful images from Hong Kong in the 70s and 80s, by Keith Macgregor.

#SOCIALMEDIA

An interesting article about the brand Rapha, showing how it became the global benchmark for brand community management. A must read for everyone working in branding and social media.
Thanksgiving 2012 was the most-Instagrammed day ever: more than 10 million Thanksgiving-themed posts were published that day. That’s more than 200 photos per second.
“You Need At Least One Picture Daily, if Not, You’re Dead”: How new routines and intensified economic pressures are among today’s digital workers, supplanting the ideal of creation with intensified competition amid constantly changing technological, social, and commercial ecologies.
[Video] - A deep analysis of the racist YouTube channel implosion at 'Bon Appétit'. In my classes and even in my own projects for clients I used a lot that channel as a great example of ‘personability’ of online content as a way to engage more and more deeply with target audience. Well, it turns out nothing is perfect.

#THEDARKSIDE

With the scarcity of entertainment venues, Airbnb’s listings in London are being turned into illegal pop-up nightclubs that risk aiding the spread of coronavirus. As far as I know, this was not something rare even a while ago.
What could be the next Facebook’s power grab? Internet connection. Facebook’s products growth is slowing, even just because the market is being saturated. The social network has its eyes firmly set on the three billion people - mostly in the third world - without an Internet connection. Putting them online can easily build brand loyalty among them and contribute to Facebook’s dominant position in emerging markets with tremendous demographic growth.

That's it for now.

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